CONTENT MARKETING

Content gives life to your website, social media and just about everything

Content marketing is the foundation

The power of content should not be underestimated. With your buyers performing more and more of their research and decision-making online, content is the best way to reach, interest and influence them.

Content marketing is the foundation of inbound success, engaging and educating leads throughout the entire purchase decision.

Content strategy

Knowing who we are writing for and the topics relevant to them are essential to attract buyers to your brand.

Our strategy process identifies your buyer personas, keyword strategy and content plan, enabling us to generate content that delivers steadily increasing website traffic and leads.

Content creation

Consistently creating quality content is one of the top challenges faced by businesses today, but it is vital for driving up traffic and leads.

We remove this challenge, creating regular high-quality content for your brand. Our team produces blog posts, whitepapers, infographics, ebooks, and videos, giving your site an ever-increasing search footprint and lead generation potential.

Search engine optimization

A sound keyword strategy, consistently applied throughout your content and website, has the power to push your results to greater heights. We optimise every blog post to align with your keyword strategy, ensuring that your brand ranks for attractive, relevant keywords that can drive visitors to your site.

Content promotion

Creating a piece of great content is only the beginning – making sure it reaches as many people as possible requires promotion.

We promote your content across multiple channels to ensure it is found and seen. We’ll leverage your growing social audience, sharing your new content and getting added value from classic pieces of work. Email promotion to existing contacts and inclusion in workflows help to keep you top of mind with leads.

Our approach to content marketing

Content marketing is at the heart of our inbound marketing service, playing a vital role in everything else we do.

Our inbound strategies use content to improve SEO and nurture visitors, generating more traffic and leads for your business.