Search Engine Optimization (SEO) concerns itself with applying practical strategic & tactical principles and methods of increasing quality and quantity of search traffic for your website through organic online search engine results.
1. Organic online search engine SEO results
Organic online search engine results are the portion of the Search Engine Results Pages (SERPs) that you don’t have to pay for. It’s where websites rank in the natural or organic listings that appear on each SERPs. The paid results that are included on the SERP pages are not organic online search engine results. You build organic online search engine results rankings through proper use of SEO techniques and methods.
2. Improve quality of traffic from organic online search engine results
You want to attract people to your website based on the criteria that is important to your business. You build a sound SEO-based website to increase results for those that are truly interested in what your website offers. You don’t want folks coming to your website that aren’t a proper fit. Instead you want those that are specifically interested in what you offer. You optimize the wording and structure of your website to generate higher search page results. You can’t expect to rank higher if Google or the other search engine result pages don’t know what you stand for or offer on your website. You can’t be all over the place. Therefore, you increase quality of traffic to your website by implementing sound and practical search engine optimization practices and principles.
3. Improve quantity of traffic from organic online search engine results
By improving the quality of traffic, you will increase the quantity of traffic. Your website makes better sense to those that are looking specifically for what you offer on your website. You stand a better chance of ranking higher in the SERPs. Thorough SEO practices will drive more and more people to view your website and thus quite possibly increase traffic to your website if you increase your ranking on the SERPs. The quantity of traffic will increase because you have taken the time to optimize your website offering to the general public.